Page 14 - 2018 Winter Perspectives Newsletter LA

Develop a
Social
Know your ‘ B E i
' Dlan El-eVO°'°r ‘ .
.0. ‘
. Media
customers 0
Speech
Marketing
You're an educator, a child care provider, a mother or father, and an employee, but you're also a business
owner. However, no one knows your business like you do, and we are here to help you grow your business by
connecting to the right customer.
Below is a list of strategic marketing tips we recommend:
1. Know your customers:
You need to know who your customers are, their needs and location.
2. Develop a plan:
Marketing can be overwhelming when you don't have a plan. Create a F. 3
l ea.
daily, weekly, and a monthly plan. Tackle one day at a time and you will i t
achieve great results. Set short and long terms goals to stay on track. 5,,‘ F
3. Create your elevator speech:
V You should always be marketing your business. To compose your speech,
‘ ’ say you're in an elevator and someone asks you, "What do you do?" You
V only have a Few seconds to explain your business. What would you say?
lhis is your elevator speech.
4. Use social media:

Your customers are on social media platforms (Facebook, Twitter, lnstagram,

Snapchat, YouTube) and are active everyday. ltyou are not already using W
social media, then you're behind. Social media allows you to build ?
awareness, gain new clients, and advertise. I 9

5. Email marketing:

Email is an ellective way to communicate with your clients. Keep your

clients informed by sharing updates about your program, announcements

and news. Keep in mind you must have permission to email individuals. For

example, individuals must sign up on your website or social

media platforms.

I